A health and wellness culture change driver
Persona Mapping | Competitor Analysis | Brand development | UI/UX | Social Media strategy | Content Packaging
Savannah Informatics, a trailblazing tech solutions company, was launching a wellness platform- Be.Well by Slade 360 and needed insights on a consumer facing marketing approach that would best position the app in the Kenyan market
Be.Well Videos
The first of a thousand
step journey
Understanding your target audience is a crucial step in designing meaningful experiences for your clients. BDDL collaborated with the Be.Well team to map out the target clientele and strategies to onboard each...
A social feed with character
With the product at hand, we had to build trust with our target audience. Our social media strategy was a healthy balance of educational content and product sale in a beautifully curated canvas (you know we are artists right?).
Then drumrolls... enter the sales team!
Tailoring an experience
for the user
Understanding the customers' needs, wants and expectations, translating familiar physical experiences to digital seamlessly saw our UI and UX team work hand in hand with Be.Well engineers to deliver an app that was easy to use and meaningful to the user.
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Rubber meeting the road: Salesforce enablement
With the foundation in place, an active, enthusiastic sales team was set up. Rigorous training on customer engagement was done, supporting materials to make the sales process seamless produced and client information packs developed...
What Next?
Do you need to buy health insurance, or check your insurance balance :)
Or need us to come in and help your brand grow?