If you run a business, you understand the power of knowing your target market. Understanding your target market simply means knowing which audience you’re aiming for with your brand or app.
Using popular social media apps is an easy way to reach this audience. But if your target market is older than Gen Z, you might be wondering if starting a TikTok is worth it. Well, I’m here to tell you - it is!
TikTok's global influence is undeniable, this is because in 2021 the app had 1 billion monthly users worldwide, a growth of 45% from 2020.
Despite the youthful impression that TikTok has, it hosts millions of influencers from different age groups and niches.
People may not know it , but 11% of Tik Tok users are actually over the age of 50 and have found their niche while getting millions of followers and likes. Some have even been able to build a career again after retirement. These influencers have thousands of followers in older age brackets.
Everyone is now Tik Tok , and it is becoming increasingly hard to ignore it. Everyday, people with almost no followers go viral through pure luck. On this platform, it’s easier to get engagement and followers with a new account than on any other app. If you are looking for an all inclusive app that caters to people of all age groups, Tik Tok is the way to go.
When I started a Tik Tok account during quarantine, I started doing dancing videos just like everyone else on the app, until I discovered my niche which was posting random short vlogs of my day to day activities and I already have over 1,000 followers.
I also discovered my love for watching boomer-related videos, because I find them extremely heartwarming and sweet, most of their videos I see always get thousands of views because of how authentic the video is.
So let’s dive into why you should use TikTok, no matter how old your target audience is.
Tik Tok is attention grabbing
People are more receptive to content that quickly communicates the message in a short amount of time, grabs attention and provides instant gratification. That’s exactly what TikTok does, with its focus on video content.
During Tik Tok’s early stages, advertising had always been about focusing on the younger demographic such as what content influencers are doing and how it can be promoted. But now, many brands on TikTok are widening their communication to a more mature fanbase, sharing old school tunes, games and this is keeping Boomers, Millennials and Gen Z, entertained at the same time.
Tik Tok Sounds
Old school tunes are more likely to go viral than newer ones. This is because songs from the past bring out nostalgia and Gen Z are finding songs which they never knew existed before. This nostalgia angle can also help your brand capture the attention of the older generation on TikTok.
A great example of this is the Netflix show Stranger Things. It uses songs from the 80’s - 90s and the song, ‘Running Up The Hill’ by Kate Bush became popular again because of a with a viral sound on Tik Tok. It brought Gen Z, Millennial, and Boomer generations together in the TikTok community.
Tik Tok Gives Users a Sense of Community
TikTok lets users easily interact with people across the globe who have the same interests, creating a sense of community.
The ‘For You Page’ enables social media users to interact with several pieces of bite-sized content per minute that they resonate with allowing them to build communities on their smartphones.
It is undeniably visible to everyone that Tik Tok is all inclusive to all generations, it is user friendly and the ability to go viral is easier than in many apps. Users are able to contribute their content and earn millions of followers, but this is done only when they are authentic and provide unique content.
In summary, saying that Tik Tok is just for Gen Zs isn’t true, Many older creators are contributing to the platform, and creating communities there. Their videos are heartwarming and they are defying stereotypes as well. Boomers and Millennials using Tik Tok are here to stay.
Did you know that Boomers and Millennials on Tik Tok are defying stereotypes? If so, share your experiences in the comments and share this article as well. If you’re interested in knowing more about TikTok trends and how you can hop on them, visit our website www.bddl.co for more and send this article to a friend who needs to see this.
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