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How to organically grow your Facebook following

Updated: Mar 17, 2023

An image of the Facebook icon by BDDL

Facebook is one of the largest social media sites with a following of approximately 2.7 billion people who are tech savvy which makes it a great tool for Search Engine Optimization (SEO) for your business or startup. It is one of the number one social sites for generating free reach and social engagement organically.

Are you looking to increase your reach without breaking the bank? Well then, gather around and find out how Facebook could be the tool you’ve been looking for!

Tactics to Grow your Facebook Organically

  1. Focus on visuals - Facebook’s algorithm prioritizes photo and video content on the news feed, meaning that these types of content can get a wide reach. As you segment your audiences and personas it’s important to incorporate good quality photo and video content on your Facebook Page or Group to ensure that a majority of your target audience will get the chance to interact with your message on their timeline.

  2. Online events - Having events such as lives and webinars on your page or group every week is a great way to interact with your audience and help you grow your following. Having promotions and discounts during these live events go a long way in building credibility and maintaining your relationship with your followers. Incorporating an event page where you can share constant updates on the events before and after helps is also a great way to grow your audience.

  3. Grow a community using groups - Having a group attached to your Facebook page helps build a sense of community and boosts interaction on your page. Facebook groups have been proven to create a sense of exclusivity and privacy which encourages users to interact and engage with a brand continuously.

  4. Having a cohesive strategy is a must - Developing a marketing strategy to help guide your marketing efforts on Social Media will help you stay on track and measure the efficiency of your growth efforts on Facebook. You can also consider cross-posting content to your other Social Media pages to grow your reach.

Best Practices for Facebook Content to Ensure Organic Growth

A common phrase every marketer uses daily is “Content is King!

Indeed, content helps your target audience decide to purchase your product or service based on how best you package your message to their suitability.

These can either be a picture or video content. Pictures should adhere to the recommended dimensions which are 16:9 in landscape. Remember to have a clear call to action on your picture or video that will catch the eye of your potential customers and encourage them to find out more about your product or service. Adding a short caption to your post and a link within the caption will help guide your audience towards the action you want them to take which could be: visiting your website, subscribing to your newsletter or adding an item to their cart.

You can link your Facebook & Instagram pages together so that you can be able to cross-post stories from Instagram to Facebook and vice versa. Having 1-3 stories a day on your stories feed will prioritize your content on the stories feed which increases the engagement and reach of your content.

Reels are similar to TikTok videos and are being prioritized heavily by Facebook’s algorithm in terms of content types with a great reach. They are quite popular on Instagram and are gaining popularity on Facebook. As you try out reels, you can consider cross-posting from Instagram to Facebook and vice versa to test the reach and growth on both platforms. Also, trending sounds and music can help you grow organically as people will be able to interact with your content through the viral sound or music in your Reel.

Live Videos

Live videos enable marketers to engage with their audience in real-time and get instant feedback on the products or services they are providing. It’s important to have a plan for your life with a day and a time and communicate it early in time for your audience to plan to attend. Most lives run for 30-45 minutes, you can use it to introduce new products or run a promo for your product or service. You can save live videos and post them as a story or a post on your newsfeed, video content is extremely helpful when trying to boost your reach because people’s use of smartphones to watch video content continues to grow over time.

Videos on Facebook that are over 5 minutes have a great organic reach. Adding a clear call to action and link in the description of the video are hacks that will set your Facebook following through the roof. Shorter video content of about 15 seconds is great for Facebook stories and is prioritized on the stories feed of your followers.

I hope that the tips and tricks shared in this article will help you grow your Facebook page/ group without breaking the bank. Have you been able to increase your Facebook audience organically with other tips and tricks? Share them below!

If you're interested in learning more about growing on social media, reach out! We'll be happy to help.

Until next time, ciao!

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