Are you the owner of a small business and searching for offline marketing activities to boost growth in terms of converting leads to sales? Stay on till the end of this article to learn 3 easy offline branding tips you can use.
In a nutshell, offline marketing is using marketing activities that are not digital to reach your target audience through different mediums and formats. These range from TV & radio ads to billboards and print ads. Offline marketing is also often referred to as traditional marketing.
In an era where the main form of communication is digital, you may be wondering whether offline marketing is still effective and relevant to your small business. The answer is yes!
Offline marketing is really helpful when your target audience doesn’t spend their time on digital platforms. It also helps your brand stay top-of-mind even for the section of your target audience that interacts with you on digital platforms, by creating interactions with your brand on the ground.
Without further ado, let’s jump right into some activities you could consider:
Offline Marketing Activities to Consider:
1. Business Cards
Business cards are an extension of your brand and gives you the chance to frame how your audience will interact with your business offline. They are a great way to put your creativity to test, you can play around with the orientation of your business cards from portrait to landscape and incorporate your brand colors and voice to your cards. Ensure you include all the necessary contact information that would be vital for your target audience.
2. Networking
You can start off by joining professional associations and attending relevant industry events to begin your networking efforts. These are great opportunities to meet like minded professionals that you could partner with to help you achieve your brand’s goal, all while marketing yourself offline. Networking events and forums also allow you to promote your brand via word of mouth and they’re also a great opportunity to showcase your branded business cards! It’s also important to practice your elevator pitch in case there’s investors or brands you meet that you could collaborate with.
3. Wow them with your elevator pitch
An elevator pitch is a brief, persuasive speech that sparks interest in what your brand’s all about. As you develop your elevator pitch, remember to ensure that you are able to express yourself in a straightforward and compelling manner. Having a well put together elevator pitch compliments your other marketing efforts and helps you achieve your overall goals for your brand.
Now that you’re well equipped with suggestions on how to elevate your brand using offline marketing, I’d love to challenge you to try them out and see the positive effect it will have on your business/brand.
If you are looking for a partner to spur your growth with offline marketing activities we’ve got you covered! Send us an email (hello@bddl.co) and we’ll be sure to reach out with tailor-made solutions for you.
Are there other offline marketing activities that you have tried and tested that worked out for you? Share them with us in the comment section below!
Until next time, Ciao!
Diane Ywaya
Content & Media Lead