TikTok is a platform where anybody can go viral - yes, even you!
Trust us - we are speaking from the experience of garnering 1.3 million views from one of our TikTok videos.
With a user base the size of Sierra Leone, growing your audience on TikTok is useful for improving your marketing reach. But it requires consistency and some knowledge about how things there work.
After years of creating on TikTok, we’ve picked up a few tips and tricks. Here are our top 3 hacks for growing on TikTok!
First, let’s talk about the For You Page that is TikTok's landing page. You may have noticed creators using hashtags like #fyp.
TikTok’s For You page is personalized according to what users engage with and like. The goal is to get seen here by as many people as possible to grow your visibility.
These best practices are tried, tested and well worth adopting in your marketing strategies.
Participate in trends
A trend is a collection of short viral videos that use popular features, songs and hashtags.
As an author, you should be on the lookout for trends in the #booktok community and watch out for new hashtags that the community is using and if you are interested in tech look out for trends with the hashtag #techtok.
Use trending sounds on TikTok because the algorithm favors creators who do this by letting your videos appear on your audiences fyp. Using trending sounds is also an important way to grow your TikTok followers easily
Pro Tips💡 When to participate in a trend -
When the content is relevant to your brand.
When you are passionate about the topic.
When it is still a trending topic/sound/hashtag.
When not to participate in a trend -
When the trend is not popular anymore.
When the trend is not appropriate.
2. Grab your audience’s attention
You’ve got 3 seconds to do it! Yes, you read that right three seconds. Using hooks like ‘watch this video until the end for a top secret reveal’ or ‘stop scrolling, will make your audience eager to know what you want to say and increase your watch time.
The first three seconds of your video are a make it or break it moment, because the TikTok algorithm will push your content to more people if your audience watched it for more than three seconds. Interesting right?
3. Optimize TikTok’s Search Engine Optimization
Write a solid video description in your caption or the text on your video to optimize your content and drive more targeted traffic to your videos.
Sometimes TikTok creates a search on your video which makes it accessible to a wider audience.
In conclusion, consistency and community engagement is the key to a successful Tik Tok page. Make sure you’re checking your comments and answering your direct messages for possible questions and concerns from your target audience (here’s how we’ve helped clients identify their target audiences).
Yes, participating in trends is a way that has helped many people go viral instantly, but getting this audience to stay will require you to consistently post engaging content.