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Let's get minimal! 4 easy tips to achieve Minimalism in Graphic design

Updated: Jun 5, 2023

Are you rethinking your branding? Maybe you're a business owner looking to revamp your brand's look, or maybe you're a designer that wants to switch up their new style. Either way, you've come to the right place.

In this article, we'll cover 4 easy ways to embrace minimalism in your new designs! Let's dive in.

Firstly, the concepts of simplicity and minimalism often get misconstrued among designers.

However, these labels become less significant as we delve deeper. Let's start by exploring the differences between these two concepts:

Differentiating Simplicity from Minimalism

Simplicity revolves around reducing complexity, while minimalism employs simple elements to create an impact. The FedEx logo is a prime example of minimalist design, which cleverly merges unique letterforms from two fonts.

FedEx Logo with Minimalist Design on BDDL blog post

Mastering minimalism in your work enables you to stand out by creating designs that are both simple and impactful. Here are a few fundamental tips to achieve minimalism:

1. Strive for Balance

Maintain visual equilibrium by utilizing a grid system to ensure all elements are harmoniously arranged. Especially when incorporating ample white space, this technique draws attention to specific features.

An image of balanced rocks on a beach for a BDDL blog post

2. Limit Your Color Palette

Minimalist designs rely on a select few colors that complement each other, evoking the desired emotions. Employing stark contrasts can be key to capturing viewers' attention and piquing their curiosity.

An example of a minimalist color palette for a BDDL blog post

3. Embrace Less, But Meaningful Elements

In the pursuit of minimalism, focus solely on essential elements. Avoid excessive decorations and superfluous design components. Continuously eliminate elements that do not contribute value to your project. Eventually, you'll be left with only the crucial elements, which you can then manipulate to create an outstanding minimalist design.

A minimalist graphic design quote for a BDDL blog post

4. Utilize Simple yet Impactful Typography

The significance of font choices and typography cannot be overstated. Typography plays a crucial role in conveying messages in minimalist graphic design. Always prioritize practicality over visual aesthetics, opting for readable fonts rather than overly embellished ones.

An image showing minimalist typography for a BDDL blog post

By following these techniques, you can achieve a minimalist approach in your graphic designs, allowing your work to make a lasting impression through its simplicity and impact. Take a look at these examples of minimal website designs to have a better idea of how these principles can be implemented in real-world scenarios.

So, what are you waiting for?

Start exploring the power of minimalism in your graphic designs and unlock the potential to make a lasting impact. Your audience is waiting to be captivated.

Looking for inspiration? Flip through our work to see a variety of design styles - including minimalism!

Reach out to find out how we can support you on your design journey.

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